Day 8, 358.91€ (Day 14 Objective: 1.500€)

Good Morning!

As we mentioned yesterday in twitter, we will post every morning summarizing the news for the day before and the amount of donations collected.

This weekend we have been organizing everything a little bit. It now have a list of 43 tasks and we are starting to accomplish them. Some of them already done, like blog translation, creation of an internal communication forum, writing a press release, contacting with friends in mass media... and Lucas Rodríguez Pérez, corporate branding expert, has designed and donated our new logo! It will be soon available in the blog.

Something very concrete we are already running is a collaboration with "The World Upside Down" from Havas Media Group. Yesterday we were talking with them thanks to the interview in Gestiona Radio, in the program "Leaders". Today a 16:00 we have our  first meeting with them via Skype. They are such a wonderful and positive people!

We also know many of you are waiting for us to give you a bank account to donate and we are focused on that. As soon as we have the account number we will let you know.

We have a BIG objective, to help A LOT to fight the famine in Africa. And to explain the geometrical growth that the social media could have, we have split the global objective and defined different stages to be covered every week. Starting from the 250€ collected the first week, we should follow a growing rate of 2,9 times weekly. The objectives would be:

	Objective	To collect during the week
Week 1	250
Week 2	726	476
Week 3	2,109	1,383
Week 4	6,124	4,015
Week 5	17,784	11,661
Week 6	51,649	33,865
Week 7	150,000	98,351
Week 8	435,629	285,629
Week 9	1,265,149	829,520
Week 10	3,674,235	2,409,086
Week 11	10,670,680	6,996,445
Week 12	30,989,695	20,319,015
Week 13	90,000,000	59,010,305

But for this week we have decided to double the expected donations because the initiative deserves it. We will try to close this week with 1,500€.

I am thinking "How are we going to collect 90 million during the last weeks of the year? December, Christmas, Globalization, ... carrying out charity marathons at TV all over the world? We don't know how yet, nothing agreed with anybody either, but we are doing our best to achieve it.

Donate 2 euros or 3 dollars. Donate clicking here and tell your closer friends.

Day 7, 288.38€

Good night everybody!

We have beaten the number of donations record, sixteen! There are already 46 people and 3 companies that have made their donation. Other people and companies are interested in doing it but they are waiting, for example, to have a bank account to make a wire transfer.

We have reached 3,400 visits by now and we are already 7 people in the team.

We keep on working against the famine in Africa.

Thanks!

How are we going to achieve it?

I have seen that we are mentioned in Menéame, and there is a comment I like: "I don't want to be pessimistic but for being in a good progression you should get a million euros per day. You have 138 euros in five days. Why don't you change the name to '3,000 euros in 90 days?' That seems more realistic arithmetically speaking". Well, today we should say 3,500€ already...

To achieve our goal we have to grow following a geometric progression. Social media allow that and if the present growth keeps the same rhythm -over a 50% per day- we would reach the goal in less than 37 days.

We believe that what we are proposing will grow in a geometrical progression because:

• Donation amount is very low and everyone that uses a social network can give three dollars once in their live. Key 1: every internet user can afford small donations.
• Every donor can ask their families and close friends to do the same. It is a very honorable cause, to save lives. With such a small donation, how can you deny to do it? Key 2: saying no is not to be a person.
• From our side, we have to put it very simple for everyone to be able to donate. At the moment, we only have PayPal and we are running as much as we can to provide other means. It can be done from the section "Donate" of our blog, surfing even with a mobile phone. It works smooth. If you have a smartphone you can donate immediately. Key 3: Easy donation methods.
• We need every donor to be a speaker. That's the reason for the badge. Using it, the growth from every donor can be exponential. Key 4: Every donor is part of the initiative.
• Finally, we want to plant seeds all over the world. Access far contacts for them to start with this initiative in other regions of the world. We also need some people with social impact (with lots of followers in Twitter, for example) to support us. We are translating everything into english. Key 5: Global expansion.

These are the main points. We are convinced we are going to achieve it. We are going to use anything we have at reach and what other people provide us to save Africa between all of us.

We are people who want to save other people's lives. Thanks for being here and take part of this.

Day 6, 235.42€

Today, we have received donations from 7 people for more than 100€ in total, a new record!!!

This morning we have been defining task and objectives. We need to maintain this explosive growth, over 50% daily, to reach the goal. We need more help, not only donations, but something more.We need to launch several lines of action, we need volunteers and opinions.

First of all, it is key to keep on growing that every single donor put the badge in their picture profiles and convince other to do the same. If you haven't put it yet, please, click on this link.

Specific lines of action:

• International Expansion:
• We need someone to translate contents into english.
• We are looking for people interested in leading the initiative in other cities of the world, cloning the model we have already started in Spain.
• National Expansion:
• Find ambassadors in the realms of arts, sports, business, ... Their function will be to donate the usual 3 dollars (2 euros) and communicate that they are part of this initiative. They don't get trapped with us forever. We are doing this only for once in our lives and this ends the 31th of December. A second try will not work. They only give the money and tell others. We need their popularity and, if they want, we will write their names in our web. Are you one of them? Do you know any that would be willing to participate?
• We have been once in a radio station but we want to be many more. In radio, newspapers, TV. Can anyone help us? We have prepared a Press release, and our constitution documents explain very well who we are and what we do.

If any can help us with this action, please, contact with us at contact (at) 90mn90d.com

Changing theme, I like to share some reflections that have lead me to launch this initiative. It is true that there is a devastator problem of famine and death in the horn of Africa, affecting to more than 13 million people last month, but I could haven't done anything. When I had this idea I thought: aren't you too busy? You are going to complicate your life too much... I could have found thousands of excuses for not doing it. You can also find thousands of excuses for not donating immediately. I don't regret at all. This is an unique and fascinating experience we are living and being part of it is very energizing. Thanks to all who are already in. And to all who have just decided to be. We are just people who want to save other people's lives.

Day 5, 130.44€

90 days, almost 13 weeks, 90 million. Yesterday we closed with 130.44€

Yesterday afternoon we were @GestionaRadio, in the program @LideresGestiona, talking about the initiative we all are part of (it is your initiative too). Finally, our appearance started at 20:31. Here you have the audio recording: Gestiona Radio: Líderes (20 to 21h) (10/07/2011)

We thank specially Francisco Serra, from Havas Media, his offer and donation. On Monday we will contact him to analyze how we can collaborate.

Every day means a new record from the previous one. But that doesn't mean anything. This is only the beginning. When we reach the 90 million we will have grown a million times.

We have received 28 donations, but we are more donor. Our responsibility is to ask those 3$ to everyone we have around and to make them to become new motors of the initiative. We have already surpassed the 100€ almost without noticing it, we have been in a radio program, founded an association... Yesterday, in our way to the radio station, Ricardo told me: "Impossible is nothing, Nike", and I replied "Where is the limit?, Josef Ajram".

This is an fascinating adventure and together we are going to save a lot of lives. You are invited to be part of this. The journey only costs three dollars. Donate!

Day 5, 86.06€

Good afternoon!

As you see, the donations score has moved only a little bit. These are the bad news. The main point is that we have received our first international donation from Chile.

I want you to remember that this initiative started on Monday at 19 hours, and up to date we have:

• collected 86.06€ in 17 donations, 9 from relatives and close friends,
• received 2,000 visits in our website,
• put 10 badges in the profile pictures,
• and gathered 11 followers of the blog.

 And we have also:

• configured a team of 6 people. Welcome Sergio Cámara! And we have active and very valuable collaborators like Bubble Dad or Nilda Cerna, among others. And many more are willing to collaborate when we figure out how,
• defined and signed our constitution statement for the non-profit association "90 million in 90 days",
• created and maintained active participation in the blog, twitter and facebook,
• and prepared a presentation of the initiative for a radio interview (Gestiona Radio, today at 20:20)

It would be an important milestone to close the week with 100€ (at the end of Sunday), and we are pretty close...

What are we doing next?

We are facing the demanding task of collecting 89,999,900 euros. It would be fantastic to reduce a figure from that amount every week. For that purpose we are thinking about:

• translating the blog into english (any volunteers? contact-at-90mn90d.com),
• provide a bank account for you to order transfers,
• analyzing different possibilities to create a "Nuez" initiative, create a global network of activists, organize a charity poker event, ask people to send picture of anything that worths 2€, face the corporate segment, upload videos in Youtube, create actions to massively spread the initiative in the social media (suggestions to contact-at-90mn90d.com), search for ambassadors (famous personalities), ... some of them are already in progress,
• develop creativity sessions to define new actions,
• define the criteria we will use for the selection of the NGO's that will received the money and ask your opinion, 
• and, obviously, get organized!

But the most important thing: if you visit our blog and you don't donate two euros (or three dollars), or you ask someone for the money and they don't collaborate, tell us why. That feedback will provide us information to improve our message and strategy to reach the goal: gather 90 million euros to fight against the famine in the horn of Africa. Any suggestion of improvement will be very welcome.

Day 4, 83.51€

Good evening!

A bit statistics to start with:

1,660 visits in total. Daily visits increasing and that's thanks to you. But we want donations to increase as well, which haven't done it. It is important that every donor feels part of the initiative. Firstly, because they are, they have donated. Secondly, because they will feel with the right of ask others those three dollars. With that we also create awareness and sensitivity about that big issue although it is a bit far away. And finally, because they feel the right of asking new donors to do the same.

For that goal, the badge is quite important. It shows that you have donated or supported in a concrete way, but make people asking about it. And you will feel very well when you say you have already donated.

Apart from these good news, this thing is very alive and we have another surprise.

Thanks to Ricardo García Arenillas (one of our team members) we will have our first appearance in media. Tomorrow, at 20:20, Ricardo García Arenillas and myself will be interviewed in the program called "Leaders" in Gestiona Radio. This station can be heard through Internet or in the dials shown in its website http://web.gestionaradio.com/

We keep on going!