Happy Saturday afternoon!
Yesterday we held a meeting, which was divided into 2 different parts:
- On the one hand, we had an overall view of this initiative.
- On the other, we discussed further every single working field.
I’ll do my best to sum it up.
Overall view of this initiative
We differentiated 4 different stages:
- Weeks 1-3, birth of the initiative: 2000€ (we are quite confident about us beating the amount of money proposed. We are headed on the right track)
- Weeks 4-6, Local confidence : 50.000€
- Weeks 7-9, Global confidence 1.200.000€
- Weeks 10-13, the last sprint: 90.000.000€
We need to reinvent ourselves really quickly in order to fulfill all the different stages. We’ve already started to think of different ways to carry out the fund collection in every stage, and we’re getting ready for it. We must grow up in all respects: donations, working team, blog visitors, twitter and Facebook followers… all of this being softly managed, that is, in a flexible and self- governing manner.
Once I had the pleasure to work for an important boss who would say: “There are some things we’ve done which people described as an impossible thing to do right after we had actually achieved them”. I believe that increasing from 2€ to 2,000€ (a sum a thousand times bigger) is much harder than increasing from 2,000€ to 50,000 € (twenty-five times more). I’m totally convinced that you’ll make the fulfilling of every stage possible.
It’s incredible what’s been done in 2 weeks. Thanks to you!
Some proposals from the meeting that are worth sharing:
- The aim is not to raise 90 million euros, but to give a helpful hand to the really needy in the Horn of Africa. We are quite determined to collect such amount of money, inasmuch as it is an essential way to achieve the second objective.
- To be successful, it is indispensable that every relative or acquaintance of any donor becomes a donor as well, and that is why it’d be wonderful that every donor spread the word to friends and relatives. And so on.
- Every single tiny donation is a huge step towards people, firms, media, celebrities and NGOs trusting in us and helping us to achieve our goal.
- Our appearance is extremely positive in order to mitigate the state of emergency in the Horn of Africa. It is important to note that our aim is to spread this information, not to compete against the rest of NGO’s. We’re trying to incite those who have never donated to collaborate by giving 2€.
- Further than beating the current severe situation, we intend to use the money both in short-term goals (nourishing, health) and long-term goals (education, infrastructures). Therefore there will be a wide variety of projects among which you’ll have the opportunity to decide.
Working fields monitoring
I don’t want this to be too long, so I’ll sum it up field by field:
- Marketing and strategy: the basic aim is quite clear, though we are elaborating it step by step. We could try to develop our strategies a little bit further, but we need more helping hands. We’d really appreciate a marketing manager and a graphic designer. We would like to launch merchandising products and original activities, but we really lack of time. We’re being pretty slow.
- Media (web, press, radio, TV): our website is working quite well at the moment, but we’re lacking of a community manager. There are two candidates right now. We also count on the support of Carmen Thous, an expert in media communication. We’ve been once on the radio and one in the papers. We’ve talked to more radio stations and newspapers, and we’re likely to appear on tv. We’ve broadcasted a video to put it on Youtube (I don’t know if ‘ll dare upload it, though :D)
- Contact with NGOs: we’ve established contact with some NGOs. The selection criteria are well determined and we’re making a list of them. We decided to push along the NGOs section in the website a bit (this has already been carried out this morning). This field is quite well attended for the moment.
- Contact with firms: reactivos? (…) but we’re already working with a firm, and a donation from another one has been received. Some companies are waiting for us being able to issue certificates of donation to collaborate. Hopefully this issue will have been solved by week 3.
- Contact with celebrities: we haven’t stepped fairly forward in this field, and therefore there’s a lot to do. The support of a singer, sportsman/woman, actor/ actress is required. There are many ways for them to do so, and even without compromising their public image. We only need them to get to know us; to collaborate with us by donating these 2 euros; and to mention us to friends and relatives. We know that we’re still small, but what we intend to achieve is quite big, and those joining us will grow up too.
- International spreading: We’ve launched actions in order to create global spreading networks. The greatest thing would be to have teams all over the world (aka. “cells”) made up by, at least, an expert in NGOs and a person really good at public relations. However, a willingness to help is much more important than the qualification. We don’t have any cell yet, and volunteers are urged.
- Management and administration: We’re making slow but firm progress. Almost every procedure has been completed.
- Payment: We’re improving the forms of payment. Soon It will be possible to donate via SMS Premium. Our bank will provide us with payment getaways so that everyone will be able to use a credit card with fewer fees than Paypal payments. It seems that some of the money transfers to La Caixa account are being rejected. We hope to get everything solved on Monday.
- Volunteering: In yesterday’s committee we agreed on the necessity to set up a volunteering section on the website. No one is managing it yet, and the volunteers aren’t well managed either. There’s a lot to improve as to this matter, and there’s not much time left.
If you have any comment to make or you’d like to help anyway, please address to contact @ 90mn90d.com
If you managed to reach the bottom of this text, you’re then able to raise 90 millions in 90 days! =D
Thanks :)
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